Shoppers spend big this boxing day but footfall down on 2016

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Shoppers shunned the high street for the Boxing Day sales as people opted to stay at home and buy online. 

Near closing time yesterday, total shopper numbers had tumbled 4.5% compared to Boxing Day last year, according to data from footfall specialists Springboard. It is thought Black Friday discounts and consumers spending more online may have also played a role in the downturn. 

As a result high streets and shopping centres saw a decline in the number of shoppers. 

Springboard’s marketing and insights director Diane Wehrle said that although it had expected a downturn, "the scale of the drop is greater than expected."

”What we have seen in the last couple of years is a structural shift in the Christmas trading period.”

Despite the shift in shopper habits, bargain-hunters started queuing outside branches of Next and Selfridges in the early hours of Boxing Day morning.

Many retailers slashed prices by as much as 90% on certain product lines, as businesses attempted to offload excess stock and woo shoppers into stores with rock-bottom prices.